Korea Meat Slaughterhouse Association

About Association

Symbol Mark

The symbol mark of KMSA is the symbol of top concept visually representing the integrated KMSA’s image and is used independently or with the symbol or logo type in various media. It is the core of the integrated image system of KMSA and thus should be used and protected accurately according to the proposed regulation.

Meaning of shape of color

kmsa

The integral shape is inspired by the national flag of Korea (Taegeuk). It means that KMSA is the center of livestock product (Association’s philosophy supplying livestock product and taking responsibility of nationwide foods).
It represents that the expansion to Bio industry combined with IT and BT which are 21st century’s new driving forces beyond the basic industry of people’s lives is implemented on the firm fundamental.
The ground (lower part) and the leaf (upper part) has a clean and pure image representing the clean livestock product.

Symbol mark grid

The symbol mark is the basic element of the county identification system (C.I.S) of KMSA and is a representative symbol being the center of visual communication of KMSA by being broadly applied to the official mark and all the visual media exposed inside and outside. Therefore, the confusion of the image is prevented by careful attention in use and the image’s synergy effect can be obtained by maintaining the identical image every time, everywhere. When using or making the symbol mark, the following grid system is used to expand or contract the symbol mark.

Logo type

The logo type is the most basic element visually delivering the identity of KMSA with the symbol mark and the core element of C.I.
The logo type was designed considering the harmony with the symbol mark and thus cannot be changed randomly. It is designed in Korean and English.

Korean logo type

한국축산물처리협회

English logo type

Korea Meat Slaughterhouse Association

Colors

Main Color

Process Color C : 100, M : 0, Y : 0, K : 0 / RGB Color R : 0, G : 160, B : 233
Process Color C : 100, M : 0, Y : 0, K : 0 / RGB Color R : 143, G : 195, B : 31
Process Color C : 100, M : 78, Y : 44, K : 0 / RGB Color R : 0, G : 160, B : 233

Sub Color

Process Color C : 0, M : 55, Y : 91, K : 0 / RGB Color R : 255, G : 146, B : 0
Process Color C : 0, M : 0, Y : 0, K : 70 / RGB Color R : 93, G : 94, B : 95